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Inside Fendi´s breathtaking show!

Inside Fendi´s breathtaking show!

For its 90th anniversary, Fendi staged one of its most breathtaking shows ever! The couture collection’s theme was fittingly ‘Legends and Fairytales,’ as models walked on a clear platform that gave the illusion that they were walking on water. In background, the waterfalls never stopped running.

Fifty-six years after, in La Dolce Vita, Anita Ekberg and Marcello Mastroianni made one of the most famous scenes in film history, the Fontana di Trevi returned to be under the spotlight, this time because of a fashion show.


The choice of the place was not only about beauty and glamour. Founded in 1926, the Fendi was born precisely in Rome, a shop in Via del Plebiscito, and because of its roots Fendi donated the money needed to repair and update the fountain. The brand reportedly gave roughly $4 million to fund the project, and the Trevi reopened to the public in November 2015.

A selective group of guests, were chartered to the show via a private Fendi plane from Paris’s couture collections to Rome—the only fitting way to arrive to a show of such stature, of course 😉

Chiara Ferragni, Chriselle Lim, and Anna Dello Russo were just a few of the famous industry faces spotted in the front row, and that doesn’t even include Hollywood celebs like Kate Hudson, who made quite the entrance in a blue chiffon gown.

During his final bow alongside Fendi’s Silvia Venturini, Karl Lagerfeld threw three coins into the fountain,we wonder what’s left to Lagerfeld wish for?


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