We know you guys don’t need another reason to love Zara, but behold, we have one anyway. “Shape the Invisible”, it’s Zara latest project, according to it’s website and Instagram.  The retailer explains: “With recycling as the initial idea, Zara gave the schools” — which include The Royal Academy of Antwerp, Parsons School in New York, EnsAD in Paris, and Kingston University in London — “clothing from previous seasons, with which the students then created new garments adding their own design and vision.” According to this, it doesn’t seem like these pieces will be available for purchase – bummer! but we can’t deny it’s nice to see Zara working with aspiring designers on an initiative that promotes sustainability in fashion. Stay tuned as we learn more—in the meantime, click here to see some of the edgy pieces from the collaboration. Have you ever thought that soon you might be wearing a future Alexander McQueen? 😉

Portuguese Version

Nós sabemos que não precisam de mais outro motivo para gostarem da Zara, mas seja como for nós temos mais um. “Shape the Invisible”, é o último projecto da Zara, de acordo com o site e a conta de Instagram. Como a Zara explica: “Com a reciclagem como ideia inicial, a Zara deu às escolas” – que incluem The Royal Academy of Anvers, Parsons School em Nova York, Ensad em Paris e Kingston University em Londres – “roupas de anteriores temporadas, com as quais os alunos criaram novas peças de roupa criando o seu próprio design e visão “. Pelo que parece, estas peças não estarão disponíveis para compra – mas que balde de água fria! No entanto não podemos negar que é bom ver a Zara a trabalhar com futuros designers numa iniciativa que promove a sustentabilidade na moda. Fiquem atentos enquanto tentamos saber mais coisas – e entretanto, cliquem aqui para ver algumas das peças desta colaboração. Já pensaram que dentro em breve podem estar a vestir um futuro Alexander McQueen? 😉

We can´t stop watching over and over again “The tale of Thomas Burberry”!

This amazing video Directed by Asif Kapadia, who won an Oscar for his documentary Amy last year and Matt Charman, the Oscar-nominated screenwriter of Bridge of Spies, who wrote the script, has the scope and scale of a blockbuster movie trailer, but is just a campaign  (or The Campaign) to celebrate the brand’s 160th anniversary. Don´t expect more then three incredible minutes,  after all this is just Burberry´s campaign, but we can guarantee you that after this amazing trailer you will want to see the movie 😉

This cinematic take on the life of Thomas Burberry, the company’s founder, features an all-star cast including Star Wars actor Domhnall Gleeson as Thomas Burberry, Sienna Miller, who plays his fictional first love, Dominic West as the explorer Sir Ernest Shackleton, who wore Burberry gabardine for three Antarctic expeditions, and Lily James who plays the pilot Kirby Green.

Taking key moments from Burberry’s history, the advert re-imagines events which have shaped the company’s values and key moments. These include the invention of gabardin, the waterproof fabric which is still used in all of Burberry’s trench coats and sponsoring the record-breaking flight from London to Cape Town by real life pilot Betty Kirby Green.

After watching the trailer you will definitely want to buy one of those beautifully made trench coat 😉

You can watch the trailer here:

Shopping list inspired on “The Tale of Thomas burberry”:

It’s official! Princess Kate Middleton is our new favorite Fashion Icon. With the royal visit to Canada, the lovely princess left us to sigh for her amazing wardrobe. And can anyone explain us how Princess Kate manage to land a transatlantic flight looking so poised, with two tiny children in tow?! Is she the chicest mother of the year or what? Some fashion watchers are suggesting she’s undergone something of a movie-star makeover, and we couldn’t agree more, she is looking more glamorous and sophisticate than ever before.

These are our favorite moments from Princess´ wardrobe tour:

The arrival was a wow moment, toting the two tots in a polished lapis Jenny Packham pencil dress with a matching fascinator with maple leaf accents and a maple leaf brooch as a tribute to the country that would play host the royal family over the next eight days.

And of course her adorable children, always impeccably dressed and matching each other and always so cute and polite.

Princess Kate definitely as the style and the elegance needed to pull the looks like she does, but we have to give some credit to her  helper and trusted stylist, Natasha Archer, for the sleek, elegant and sophisticate and amazing moments that we saw in last days, don´t you agree? 😉

Everyone is going crazy about H&M most recent campaign. Gender norms and ideas of traditional beauty have been completely screwed over as women are empowered to be who they want to be.

The campaign is encouraging women to be fierce and independent and to break the social norms which surround them. The video features trans actress Hari Nef, as well as 72 year old Lauren Hutton, designer Pum Lefebure and model Adwoa Aboah, highlighting that a woman can be a lady whatever her shape, age, racial background, sexual identity or behaviour and taught that it’s OK not to shave our body to the core, it’s OK not to have the perfect stylised locks and it’s OK to not be 18-years-old and 98lbs and seven feet tall.

With Lion Babe giving her girl power spin on Tom Jones’ 1971 hit “She’s a Lady,” the ad, sees women doing it all including showing off fully-grown armpit hair, picking food out of their teeth with a fork and unzipping their jeans to enjoy some good French fries.

Here you can see the video that is kicking female stereotypes to the side:

Zara just gave us another reason to be obsessed with the brand! The trend power house just debuted its first sustainable collection entitled #JoinLife,  which according to its website, “embraces a woman who looks into a more sustainable future.” So what makes the clothes different? In a new editorial starring Sasha Pivovarova on the brand’s website, Zara explains that the line’s pieces are “made with materials such as organic cotton, recycled wool, and Tencel, which reduce our environmental impact.” The new collection is amazing! Is stylish, cool and expensive-looking, but with a similar price point to the usual offering. This sustainable collection is definitely a step in the right direction. With a collection that look this good,  Zara directs the attention toward being more eco-minded.

Scroll down to see our favorite pieces from Zara´s sustainable Collection!

“Fashion is the Armour to survive the reality of everyday life” by Bill Cunningham.

Last weekend we wake up with the sad news that the fashion industry and photography world has lost a legend, who inspired so many of us during so many years.

Before the internet and before the fashion bloggers, there was Bill Cunningham, the man that didn’t want to find fame, or even document fame, he just want to captured those who were influenced by fashion in a much more authentic way.

Bill first became known as a designer of women’s hats before moving on to writing about fashion for Women’s Wear Daily and the Chicago Tribune. He began taking photographs at both runway shows and on the the streets of New York City, and his work came to the attention of The New York Times with a 1978 capture of Greta Garbo in an unguarded moment, where he worked for nearly four decades. Cunningham later said he had not recognized her while photographing her nutria coat, he just thought “Look at the cut of that shoulder. It’s so beautiful. All I had noticed was the coat, and the shoulder.”

Cunningham spent nearly 40 years working as a fashion photographer for The New York Times. He became an integral and beloved part of the city’s fashion scene, where he  photographed people and the passing scene in the streets of Manhattan, focusing on clothing as personal expression,though of course, his influence on the industry extended far beyond New York.

“We all get dressed for Bill”, Anna Wintour said in the 2011 documentary Bill Cunningham New York.

He did not photograph people like paparazzi, preferring genuine personal style to celebrity. He once explained why he was not joining a group of photographers who swarmed around Catherine Deneuve: “But she isn’t wearing anything interesting”.

Immediately recognizable by his signature blue jacket, bicycle, and ever-present smile, he was credited as having a unique eye for emerging fashion, whether on the streets or at industry events.

“A lot of people have taste, but they don’t have the daring to be creative. Here we are in an age of cookie-cutter sameness. There are a few that are rarities—someone who doesn’t look like they were stamped out of ten million other people looking all the same.” Cunningham said in the documentary.

He was uninterested in those who showcased clothing they had not chosen themselves, which they modeled on the red carpet at celebrity events, instead Bill loved “the Kids” as he call them, “who wore their souls on sleeves he had never seen before, or in quite that way”.

The French government awarded him a Legion d’Honneur for his work, while he was named a Living Landmark by the New York Landmarks Conservancy.

Designer Oscar de la Renta said: “More than anyone else in the city, he has the whole visual history of the last 40 or 50 years of New York. It’s the total scope of fashion in the life of New York.”

Bill made a career taking unexpected photographs of everyday people, socialites and fashion personalities, many of whom valued his company. According to David Rockefeller, Brooke Astor asked that Cunningham attend her 100th birthday party, the only member of the media invited.

“His company was sought after by the fashion world’s rich and powerful, yet he remained one of the kindest, most gentle and humble people I have ever met, says Times publisher Arthur Ochs Sulzberger Jr. We have lost a legend, and I am personally heartbroken to have lost a friend.”

Bill Cunningham will definitely be missed in the streets of the big apple.

#gioandoscar take over the Instagram, last weekend with the beyond epic wedding of Giovanna Battaglia and Swedish realtor Oscar Englebert.

Giovanna, one of the chicest women from fashion world, it was only to be expected that her wardrobe over the course of her multi-day wedding in Capri, Italy last week would involve multiple ensembles, each more gorgeous than the next. So for the lavish ceremony at the Punta Carena Lighthouse, were they tied the knot, with lots of confetti and a stunning sea view, Giovanna wore a deliciously extravagant, endless train-bedecked Alexander McQueen wedding dress. At the wedding reception the bride chose a cool and stylish Giambattista Valli dress and lacy Manolo Blahnik thigh-high boots. At her rehearsal dinner, the Battaglia donned a custom, delicately feathered Azzedine Alaia dress which she styled with crystal-embellished Aquazzura heels. And the last but not the least Giovanna chose for the night after her wedding aboard the ultimate party  tanker an ornately embellished Prada dress.

It wasn’t just the bride’s wardrobe that resembled a “who’s who” of the fashion world, but her bridesmaids and guest list too. Natalie Massenet and Anna Dello Russo were among her five flower girls, while Sabine Getty, Lauren Santo Domingo, Hamish Bowles, Margherita Missoni, Beatrice Borromeo, Pierre Casiraghi, Lucilla Beccaria, Peter Dundas and Condé Nast’s chairman and chief executive of Condé Nast International, Jonathan Newhouse, were just a few of the well-known names in attendance. For one of the extravagant and glamours parties that seem a Hollywood movie, guests were dressed in neon-pink furs and insane head crowns, glitter, sequins, and boat shoes, and a lot of burlesque outfits and hula hoops. Clearly it was not a classic wedding, but we think it will be difficult that this year we would hear about another top celebration like #gioandoscar wedding, don´t you think? 😉

Johanna Ortiz is the Colombian designer that everyone is talking about. Her flirty style is absolutely feminine yet balanced and classy, relying on distinctive necklines and shoulders, Latin vibes, dramatic volumes and vibrant colors. Her clothes are bringing that salsa music feel and appeal to women all over the world. Ortiz believes showing off your shoulders and neck is sexier than a tight dress, and after we see Johanna Ortiz collection we couldn’t agree more. Her recent rise to fame can be credited to a particular off-the-shoulder top that has since become her signature.

“My clothes are an invitation to have fun” says Johanna Ortiz.

Ortiz was born in Cali, Colombia, also known as “the world capital of salsa” and studied fashion design in the Art Institute of Fort Lauderdale and Parsons School of Design. After graduating with honors she then returned to her hometown and started her own couture label under her name: Johanna Ortiz. With impressive collections that leaves no one indifferent, Ortiz has become a fashion ambassador for Colombia, invited to show her collections in the White House in Washington and the United Nations in New York.

Johanna Ortiz is very proud of her country, and she believes in the importance in giving back, this is why the label Johanna Ortiz has placed a strong priority in working with indigenous communities in Colombia and with women who are head of households. Isn’t this impressive?

We love the transformation that Ortiz made for the collection “La Garçonne”, she deconstructed specific masculine pieces and turned them into feminine staples. How creative is that?

With her first Fall collection specially designed for Moda Operandi, she began exploring oriental silhouettes such as origami pleats and knots. It´s funny because Ortiz had never made Fall before due to Colombian tropical non-seasonal weather. Thanks Moda Operandi for challenge Johanna Ortiz to make our winter much more fun 😉

Johanna Ortiz clothing is for real fans of fashion. Elegance and femininity shining at its best, using silky fabrics, vibrant colors and voluminous ruffles to give day and evening wardrobes an elegant new edge. The dramatic ruffles, embellished tops, striking dresses and layered skirts make her collection a real stand out. It’s hard to stay out of the spotlight in one of these styles, don´t you agree?

Johanna Ortiz Shopping List Inspired: